About Archita Fritz
Archita Sivakumar Fritz is a LinkedIn Top Voice in Thought Leadership, award-winning product marketing strategist, board member, and keynote speaker.
With over 20 years of experience, Archita has successfully launched and brought to market over 25 products across 80+ markets, delivering $2.1 billion in revenue for startups and Fortune 500 companies. Her diverse career includes roles in research and development, quality systems management, and marketing. As a former vice president of an employee resource group within a Fortune 500 company, Archita championed inclusivity and psychological safety. Currently, as the Chief Marketing Officer for Speak Out Revolution, a UK-based nonprofit dedicated to ending workplace bullying and harassment, she continues to advocate for these values.
Archita Fritz is a highly accomplished Fractional Product Marketing Leader, Growth Accelerator, and Strategic C-suite Advisor with a distinguished career spanning over two decades. With a robust background in engineering, quality assurance, and marketing, Archita has carved a unique path in the corporate world, becoming a pivotal figure in helping organizations achieve transformative growth and strategic excellence.
Throughout her career, Archita has earned a reputation for her exceptional ability to drive revenue growth and operational efficiency across diverse industries, including MedTech, Life Sciences, SaaS, and Technology. Her journey began with groundbreaking roles where she not only pioneered product marketing strategies but also led global teams to successfully launch and scale over 25 products, generating billions in revenue worldwide.
As a Fractional CMO, Archita specializes in guiding companies through pivotal growth phases, from scaling operations and entering new markets to orchestrating multi-product launches. Her approach goes beyond traditional consulting; Archita empowers organizations by imparting strategic insights and equipping their teams with the skills needed for long-term success. Her commitment to fostering a culture of innovation and inclusivity has driven her advocacy for workplace transformation, helping companies cultivate environments where creativity thrives and employees flourish.
Archita’s impact extends globally, where she has facilitated market entries, streamlined go-to-market strategies, and spearheaded international expansion initiatives that have propelled VC-backed startups and SMEs to unprecedented success. Her expertise in developing comprehensive product roadmaps and aligning them with business objectives has been instrumental in achieving sustainable growth and competitive advantage for her clients.
In addition to her role as a strategic advisor, Archita is a sought-after speaker and thought leader, sharing her insights on leadership, innovation, and market strategy at industry conferences and through various publications. She is dedicated to advancing the field of product marketing and remains committed to driving positive change within the corporate landscape.
Archita holds a deep-seated belief in the power of diversity and inclusion, reflected in her advocacy work against workplace bullying and her efforts to foster safe and supportive work environments. As the CMO of Speak Out Revolution, she continues to champion initiatives that promote a culture of respect and empowerment in workplaces worldwide.
With a passion for continuous learning and a relentless drive for excellence, Archita Fritz continues to redefine the standards of strategic leadership in product marketing and C-suite advisory, paving the way for future growth and innovation in the global marketplace.
Archita is also the host and producer of The Embracing Only podcast, identified as a Top 3% podcast globally. She is a proud alumna of Michigan Tech, WHU, and the Kellogg School of Business. Residing in Düsseldorf, Germany, Archita and her husband are raising three third-culture kids. Beyond her professional life, she enjoys running and has a passion for dance, having once owned a Bollywood dance studio.
